Why Studebaker is Re-launching as an E-Bike
As cities continue to evolve and the demand for sustainable transportation grows, we recognized the opportunity for Studebaker to return to the forefront of the mobility industry by leveraging its rich automotive history. Known for its iconic design and innovation in the mid-20th century, Studebaker's astonishing legacy supported the decision to re-launch as an e-bike brand reflects its commitment to staying ahead of modern trends while maintaining its nostalgic charm. The Studebaker E-Bike combines the brand’s classic design language with cutting-edge electric bike technology, providing a product that appeals to both vintage enthusiasts and experienced bike riders.

"Studebaker has always been synonymous with innovation and forward-thinking design," said Julien Clairet (Director of Brand Access). "By collaborating with Versebikes, we’re tapping into their extensive expertise in e-bike manufacturing and customer service to ensure that Studebaker fans receive the best possible experience. The Studebaker E-Bike is a bold step into the future of mobility, delivering a product that combines timeless design with modern e-bike performance and reliability."

The Studebaker E-Bike: Where Tradition Meets Technology
The new Studebaker E-Bike will feature a retro-inspired design that pays homage to the brand’s storied automotive legacy, while also integrating advanced electric bike technology to deliver a smooth and efficient ride. Key features include:

• A powerful electric motor for effortless riding across various terrains

• A vintage-inspired frame, combining modern materials with classic design elements

• High-capacity battery for extended range and performance

• Premium components to ensure durability, comfort, and safety

This collaboration offers consumers the best of both worlds: the aesthetic appeal of a classic brand combined with the functionality and sustainability of modern e-bike technology.

Versebikes, Brand Access, and Studebaker: A Perfect Partnership
Versebikes' commitment to innovation, sustainability, and design makes it the perfect partner for Studebaker’s return to the market. With the ownership and vision of Brand Access, a company dedicated to the revival of dormant brand names through powerful storytelling, Studebaker is set to reclaim its iconic status in the mobility industry.
 
About Versebikes: Versebikes is at the forefront of the e-bike industry, known for its personalized, high-performance electric bikes that cater to a wide range of consumers. By combining cutting-edge technology with timeless design, Versebikes continues to push the boundaries of urban mobility and sustainability.
 
About Brand Access: Brand Access specializes in revitalizing heritage brands by breathing new life into their legacies. With a dedication to storytelling and preserving the essence of iconic names, Brand Access is bringing Studebaker into the modern mobility landscape with a fresh and sustainable approach.
 
About Studebaker: Studebaker was once an iconic American automobile manufacturer, renowned for its innovative and stylish cars throughout the 20th century. Today, with the support of Brand Access and Versebikes, Studebaker is re-launching as a forward-thinking mobility brand, blending its rich heritage with a focus on sustainable transportation solutions for the modern age.

For more information about the Studebaker E-Bike and the collaboration with Versebikes, visit www.versebikes.com/studebaker or contact tim@versebikes.com